John Richmond campaign...so gothic!

I saw this campaign on the "L'uomo Vogue" magazine and I'm really sorry that some parts of these pics are deleted but I hope you could understand the "meaning" the same. These drawings communicate the essence of the gothic and rock'n'roll style of John Richmond. The black and white and the dark style of the adv I believe that give us the best image of this maison. I do love that this campaign is not the classic one where clothes, accessories and so on are simply "shown"... here the idea is to express the DNA of Richmond and not just a collection.

There are some words written on the adv, I tried to enlarge them but I don't think that you can see them. So I write these "sentences",.

"Lies sex religion", "destroy disordinate disorder", "vos quod intereo fuck" ("intereo" is a latin verb that means "to die", "vos" means "you" and "quod" means "because or that"  and the sentence could be translated, but I'm not sure as "you that I kill, fuck!".

All these phrases express a feeling of "disorder" that these brand communicates through its collections. These words, in the order in which they are put and with these drawings, give us a sense of "movement" and "chaos", that has a wonderful effect for me. 

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Posted in Adv , Adv campaigns , John Richmond , s/s 2011

Lanvin...strong women!

This is not an "amazing campaign" in the classic meaning of these words. In fact, I think that is something not so new and not so "cool". So, what did I like of these pics?

The perfect representation of the "Lanvin philosophy". Here the models were shooted like during a fight and the sexual energy of the pics is clear. The dresses, the make up and hair style and the bakcground is so Lanvin that I think that this is the most clear explanation of the main "idea" on which is founded the actual style of Lanvin. A strong, warrior, woman who loves to be sexy and glamourous in the same time. This is the Lanvin woman and the style of Elbaz, too.

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Posted in Adv , Alber Elbaz , campaigns , Lanvin , s/s 2011

Is still "chic" to be naked in an editorial or adv?

Naked women in movies, editorials or advertisement is a speech that every year journalists or people, in general, repurpose. But the most important thing is to divide this "topic": the beauty of naked body, the art that they could represent, and the "revolution, anticonformism" appeal that naked bodies could have. The second concept is, today, obviously out, in the worst meaning of this word. It's patetically boring everyone who in the 2011 thinks that shooting a women or man naked or having sex is something "new", no it was in the 60's with Kubrick, Newton and, for example, the movie called "Pretty Baby", (with a wonderful Brooke Shields). In these case the nakedness was "innovative" in the real meaning of this adjective. So, I could think to some editorials of Richardson or advertising of Tom Ford, in our times, but  in these last cases the attention was most about sex than nudity. The last example is the horror-porno movie Antichrist with long explicit sexual scenes: this is the best example of the concept, with that film  Von Trier didn't want to shock anyone but only to celebrate the human body and other things that don't matter with this post. 

This is the beginning of my thought. I believe the nakedness is really chic today but for only one reason:  human bodies are the most clear example of beauty. I'd like that you think to a thing that is obvious but really important. Every type of clothes have a seam, human body, obviously, no. There is not any dress who fit the silhouette as the "natural dress": skin. These two things to say that the beauty of the body is unique and is the most beautiful kind of beauty in the world, for me. 

Therefore, a good and romantic use of naked women/men is the most interesting and "chic" kind of fashion art that could be imagine by stylists or editors. 

This is the reason because I believe that is still chic, glamorous and trendy to purpose naked people in magazines. I choose three recent images: two adv and an editorial of Vogue Italia. I could choose pics by fashion shows but everyone remind the "transparent" tops of Pilati for YSL or the sensual nudity of Scognamiglio, it's useless to purpose such famous photos. 

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The Meisel's pic could develop a question: when vulgarity meets nakedness what happens? First of all, this is not the case of "my" pic because I believe that vulgarity is not a synonim for sensual photos but means absence of beauty and elegance. Of course my answer is: disaster, when vulgarity is mixed with nudity the result are absolutely horrible and when it happens in fashion....Oh gosh, it's so sad.

So, the answer is: YES, it is still chic to photograph naked bodies in fashion pics!

Chanel adv

Versace adv

Vogue Italia Editorial by Steven Meisel (february 2011)

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Posted in Adv , campaigns , Chanel , Donatella Versace , Franca Sozzani , Karl Lagerfeld , Steven Meisel , Versace , Vogue Italia

Jil Sander...fluo without faces!

I'm almost obsessed with Jil Sander, or maybe with the beautiful fluo colours purposed by Simons....Its menswear show for the s/s 2011 was wonderful, the womenswear show too....Then the trend of the "market bags" and the colorfull minalistic dresses which had "conquered" the red carpets...

Now this amazing campaign.  The main idea and the "backgroung" are really classical, how many adv have you seen with a white background? A lots. So, where is the innovation? The new thing is all about faces: here Simons chose a strange thing: not to cover faces, like some designers did, but to "delete" them, only their upper part. So, the result are awesome pics with "half-faces" and, so, all the attention is about color and dresses. In the second pic the effect, at least the one of the first view, is like a "stripes-sea" where we admire an explosion of spring-strong colours.  The last is quite classical but nice too.

I love this adv and my fav one is the first one.... maybe for the mix of colors that is real unusual and for the "strange" materials used to make those clothes and accessories.

Images via:
Fashion Copious

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Posted in Adv , campaigns , Jil Sander , Raf Simons , s/s 2011

Céline...a funny skate!

This avertising of Céline had caught my attention soon because of the green of the first pic and the funny skateboard of the second one. Before, speaking about the first. The model is walking on a stair holding a "classic" clutch of the french maison and wearing a cool  pair of trousers and shirt that are really wonderful for their color and  the silhouette that the pants builds on the model's body.

But the really "interesting feature" of the adv is the skate in the seconda image.  

There we see an awesome Céline bag, maybe the most succesfull model,  and a skate. The contrast between the elegance and chic taste of that bag and the funny appeal, really young too, of the skate is something really fashion. This is the kind of fashion that I like, where a simple picture without any stunning landscape becomes so glamourous because of a "innovative element".

The other pics are a developmnent of the first ones and apart from those colorfull prints the main concepts are the same

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Posted in Adv , campaigns , Celine , Phoebe Philo , s/s 2011

Chanel adv...pre-s/s 2011

This advertisement hasn't something special apart from the use of outfits from a pre-collection. It's unusual and special to see looks completely taken by a precollection. Because, the locations and the campaign in general hasn't anything really new apart from that thing.

In the end I find really beautiful and "very Chanel style" the first shirt, transparence, that looks better in the adv maybe for the dark atmosphere of the pic.

Images via:
Vogue (show pics)
Vogue magazine (the adv, scanned)

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Posted in Adv , Chanel , Karl Lagerfeld , pre-s/s 2011

Hermés...adv f/w 2010 womenswear

I'm ever surprised, and satisfied, from Hermès adv. In fact their advertising are always set in inusual places and situations, and the most interesting thing is the feeling communicated from the adv. In this case the woman expresses a sense of "stupor" that I read as an astonishment for the bautiful of the night and, of course, of Hermès creations.The second pic has a magic atmosphere of mystery that gives us a sense of curiosity about the scene and put the carrè at the center of the attention: nothing knows how to valorize a product as Hermès does!

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Posted in Adv , Carrè Hermès , Christophe Lemaire , f/w 2010 , Jean Paul Gaultier