Hermès...lively adv!

Hermès campaign are always interesting. In fact, this brand makes adv that aren't a simple "show" of clothes, accessories and so on but Hermès tries with its campaigns to express the spirit of the collections or the maison.

In this specific case, a particular effect gives a lot of movement to all the pics and each shoes, bags....is matched with a "common object" such as scissors, hammer.... The color are bright  and in the first image we can admire a foulard that is "extended" to cover completely the body of that woman.  The image of this huge foulard was the one from which I was amazed. In fact, in that pic there are some small jars where there are some jam or, they also remind me, an ancient japanese medicine that use "colorated fires" to cure every disease. However, apart from each itnerpretation, it's clear that this image has a great aesthetic that, for me, made the adv one of the most beautiful of this s/s.

Read the rest of this entry »

Posted in Adv campaigns , Christophe Lemaire , Hermès , s/s 2011

Paris f/w 2011...best looks!

                                                    John Galliano

                           Chanel                                               Balenciaga

                                                           Mugler

                                                   Rick Owens

                   Ann Demeulemeester                     Yves Saint Laurent

                                        Givenchy by Riccardo Tisci

                                                    Issey Miyake

                          Valentino                                       Stella McCartney

                                                      Céline

                           Lanvin                                                        Vionnet

                                              Louis Vuitton

                Commes des Garçons                             Dries Van Noten

                                               Viktor&Rolf

                              Miu Miu                                                  Balmain

Best show: Haider Ackermann

Worst show: Hermès

[I've never chosen a "worst show" in the past post about fashion weeks, but I need to express my feelings about this collection and so I prefer to dedicate some words here than a "real post"]

When Hermès announced  that Lemaire would have succeeded Gaultier as creative director I was shocked. I saw his s/s collection, of his own line, and it was terrible... However I decided to give him a  possibility, even if it was crazy to put someone who directed Lacoste (despite he worked also, for instance, for Lacroix) to design for Hermès. 

By the way, this collection is a" no-shape"  collection, no volumes and clothes like "potato sacks". The only "nice" thing are the clothes printed with Hermès patterns. The main problem of the show, for me, is that is nothing new. The leather coats, the down jackets, the trousers, the inspiration (please....hawks??) , the prints are all old things and that were made better in the past. 

The last horrible thing is the speech about bags and shoes: ok Hermès wasn't famous for its shoes but it was an institution in bags...And what does Lemaire? preseneted few bags really classic and that doesn't matter with Hermès DNA but only with his inspiration for the collection...I hope that Hermès will fire him or, at least, he will change his style and understand that this is Hermès and not Lacoste.

Images via:
Vogue

Read the rest of this entry »

Posted in Balenciaga , Balmain , Chanel , Christophe Lemaire , Commes des Garçons , Dries Van Noten , Givenchy , Haider Ackermann , Hermès , John Galliano , Kenzo , Miu Miu , Mugler , Stella McCartney

Carrè Hermès...ethnic patchwork!

The carrès of Hermès are something so known and so famous that when someone speaks baout them there's always the risk to appear boring . So when I decided to do this post I was really in doubt but I chose to speak about them because I found these amazing foulards. The main feature of these ones is the print: a wonderful, ethnic print characterized by animalier prints. The prints are purposed in gold nuances, in greys nuances (like the zebras),  or in the dark red ones. It's especially interesting the "h print" in the last carrè where the "h" appear like the rosettes of the real animals and give to the foulards a fresh appearance. As we know the animalier clothes and accessories are something really dangerous (you know the "streetwalker effect"...) but when someone is chic, glamourous, trendy, sexy and elegant with an animalier accessory....what a big satisfaction!

Images and shop on-line:
Hermès

Read the rest of this entry »

Posted in Carrè Hermès , Christophe Lemaire , Hermès , Jean Paul Gaultier

Hermés...adv f/w 2010 womenswear

I'm ever surprised, and satisfied, from Hermès adv. In fact their advertising are always set in inusual places and situations, and the most interesting thing is the feeling communicated from the adv. In this case the woman expresses a sense of "stupor" that I read as an astonishment for the bautiful of the night and, of course, of Hermès creations.The second pic has a magic atmosphere of mystery that gives us a sense of curiosity about the scene and put the carrè at the center of the attention: nothing knows how to valorize a product as Hermès does!

Read the rest of this entry »

Posted in Adv , Carrè Hermès , Christophe Lemaire , f/w 2010 , Jean Paul Gaultier