This is not an "amazing campaign" in the classic meaning of these words. In fact, I think that is something not so new and not so "cool". So, what did I like of these pics?
The perfect representation of the "Lanvin philosophy". Here the models were shooted like during a fight and the sexual energy of the pics is clear. The dresses, the make up and hair style and the bakcground is so Lanvin that I think that this is the most clear explanation of the main "idea" on which is founded the actual style of Lanvin. A strong, warrior, woman who loves to be sexy and glamourous in the same time. This is the Lanvin woman and the style of Elbaz, too.