Gareth Pugh...futuristic PVC!

Gareth Pugh is one fo the most innovative and futuristic designers. This dress that he realized for the s/s 2011 collection is something amazing. The collection looks forward and this dress shows exactly this thing: fashion, and maybe also us, needs to look forward and to have a new conception of itself. A fashion that's not only based on the simple creativity and quality but that takes people to go in another world, in another epoque.

So I beleive that this PVC dress, also worn by Anna dello Russo (the fashion editor of Vogue Japan and my principal "style muse") is the slogan of that collection, for me, because it contains all the meanings and the design concepts that were presented in the show. I love this dress, if it is still not clear...